Economic Theories for Romantic Relationships

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Social Exchange Theory Intro

  • Thibaut and Kelly - 1959
  • reflects economic assumptions of exchange - we want to maximise rewards against costs (minimax principle)
  • comparison levels - measures of profit
  • rewards - costs = profit/loss
  • if we have a profit, we will maintain the relationship
  • if we have a loss, we will end the reationship
  • self-interest
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SET Measures of Profit

Comparison Level (CL)

  • amount of reward you believe you deserve
  • standard based on prior experience (past relationships)
  • those with higher self-esteems will have higher comparison levels (harder to please)

Comparison Level for Alternatives (CLalt)

  • weigh up possible rewards from potential alternative partners
  • may not even be romantic partners
  • based on social norms and experience
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SET Stages Of Relationship Development

Sampling Stage

  • explore rewards and costs that come with relationships
  • romantic and non-romantic ones

Bargaining Stage

  • marks the beginning of a relationship
  • partners exchange rewards and costs
  • negotiating what is most profitable

Commitment Stage

  • sources of costs and rewards becomes predictable
  • relationship becomes more stable as rewards increase and costs lessen

Institutionalisation Stage

  • rewards and costs are firmly established and partners are settled
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SET Evaluation

For

  • Sprecher - studied couples at uni; presence of alternatives is negatively correlated with commitment and satisfaction
  • Christensen - application to IBCT - Integrated Behavioural Couples Therapy - increase postivite exchanges - 2/3 of 40 couples improved

Against

  • Denton - unable to quantify value of rewards and costs due to subjectivity
  • deterministic - selfish theory that does not account for love or equity
  • much supportive research has been from 'snapshot studies' that assess task-based SET, and not entire relationships that include love, trust, etc.
  • Argyle - people only compare with alternatives (assess costs) AFTER dissatisfaction
  • Clark and Mills - theory doesn't distinguish between exchange and mutual relationships - exchange (e.g work colleagues) count 'scores' of exchanges - mutual (partners) do not
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Equity Theory Intro

  • Walster
  • perceived fairness
  • ratio between partners is more important than the size of the rewards
  • inequity is when one partner overbenefits and one underbenefits
  • overbenefitter is likely to feel shame and discomfort
  • underbenefitter is likely to feel hostility and the most dissatisfaction
  • consequences
  • dealing with equity
  • equity should continue in a relationship with time, with institutionalisation
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Inequity Consequences

Dissatisfaction

  • correlation between greater perceived inequity and greater dissatisfaction

Time

  • perceptions of inequity may shift over time
  • leads to dissatisfaction
  • partner may not meet new demands

Dealing With Inequity

  • Behavioural - shift in behaviour of one or both partners
  • Cognitive - shift in perceptions of fairness
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Equity Evaluation

For

  • Hatfield - looked at under and overbenefitters and found that the expected traits appeared in great amounts in both
  • Schaffer and Keith - found that most wives were underbenefitters during child rearing, but partners were more equal during the honeymoon and empty-nest phases - supports that perception can shift
  • Utne - survey of 118 couples found that greater perceived equity resulted in greater satisfaction

Against

  • Huseman - found that not all couples mind inequity (some like to 'spoil' their partner) - benevolents and entitleds
  • Collectivist cultures are more satisfied with inequity and so the individualist ideals are not generalisable everywhere
  • Berg + McQuinn - equity did not increase in their longitudinal study
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Rusbult's Investment Theory Intro

  • Rusbult - 2011
  • commitment depends on satisfaction, investment size and alternative comparison
  • satisfaction is based on comparison level
  • comparison with alternatives may be non-romantic
  • investment size accounts for why couples stay together during losses (dissastifaction)
    • intrinsic investments are tangible and intangible things such as money and self disclosure that you - one partner - has directly put into the relationship that you do not want to lose 'control' over
    • extrinsic investments are shared things such as friends, children and shared memories that you share with your partner that you do not want to lose the connection to
  • maintenance mechanisms to keep up the relationship during losses
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Rusbult's Maintenance Mechanisms

Accomodation

  • promote the relationship instead of retaliating during arguments

Sacrafice

  • put their partner's intrests first

Forgiveness

  • moving past major transgressions

Positive Illusions

  • unrealistically thinking that the relationship is better than it is

Ridiculing Altneratives

  • being negative about other couples/partners to make you feel better about your own
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Rusbult's Investment Theory Evaluation

  • Rusbult + Martz - explains Intimate Partner Violence (IPV) - found that 'battered wives' in shelters were more likley to be commited to their partners and return to them if they had a greater investment
  • self-report evidence takes subjective exprience in to account (on satisfaction/investment)
  • Le + Agnew - 11,000 people over 5 countries (any couple type); found that greater commitment lead to longer and more stable relationships with more investments
  • Goodfried + Agnew - future plans are also an important factor for a stable and commited relationship (especially in the beginning as there are few investments)
  • factors of correlation are non-quantifiable and are not causation
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