Relatedness effect (Underwood, 1965): false memories are the result of associative processes during encoding. Strength of associations predicts false recall. Cabeza et al (2001): similar activation for true items and false but related items
Parallel distributed processing model, built upon Hebb's theory: cognitive processes can be explained by activation flowing through networks that link together nodes. New events change the strength of connections among relevant units by altering the connection weights. Memories are patterns of activity; false memories occur when something mimics these patterns of activity
Interference: post event (mis)information. Loftus & Palmer (1974): depending on which verb was used when describing how a car accident happened, estimations for speed that the car was going increased or decreased.
Social factors: conformity. When a confederate in a study deviates from the norm even if participants know what they just saw, they will align their answer to that of the confederate's
Individual differences: age and cognitive factors
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