One study of gender schemas include the study conducted by Bradbard and colleagues.
They selected objects that had neither masculine nor feminine associations. They then showed these objects to children, but said that some were ‘boy objects’ and some were ‘girl objects’.
They then observed which objects the children played with. The results showed that the boys tended to play with the ‘boy objects’ and the girls tended to play with the ‘girl objects’. This happened again when the children were retested a week later.
They concluded that children's toy choices can be influenced by gender.
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