Concerned with how behaviour changes from conception through to death.
Bandura- cildren can develop aggressive behaviour by observing an aggressive role models in their environment during childhood. Found that children who had observed the aggressive role model showed significantly more imitative aggression than children who observed non-aggressive model.
Chaney- children can change an develop compliance to takin their asthma medication. When parents medicated their child usin the funhaler, which positively reinforces the childs compliance, significantly more (22/30) reported they were 'always' successful in medicating their chidlren compared to when they used the standard device (3/30).
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