Explored deindividuation in female undergraduates.
Group 1 dressed in white lab coats with hoods over their faces
Group 2 wore large name tags.
All Pps observed a woman being interviewed and evaluated her performance by administering electric shocks.
Condition 1 - pleasant interviewee, Condition 2 - obnoxious
Group 2 shocked the obnoxious interviewee more than the pleasant one
Group 1 (deindividuated) shocked both interviewees equally.
Zimbardo concluded that deindividuation increased aggression, making it indiscriminate and not at all influenced by individual characteristics.
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