Deindividuation refers to a psychological state in which individuals have lowered levels of self-evaluation (e.g. when they are in a crowd or under the influence of alcohol) and decreased concerns about the evaluation by others. People are more likely to be aggressive if they have a loss of individuality, which leads to reduced self restraint, leading to impulsive behaviour.
There are three main factors that contribute to Deindividuation: Crowds or large crowds, Anonymity – wearing a uniform or a mask, Altered Consciousness – drunk or drugged state
Zimbardo believed that individual behaviour was rational and complied with societal norms. Whereas, Deindividuation behaviour was based on primitive urges and therefore did not comply with societal norms.
It is said that the larger the crowd, the more anonymous/ less responsible a person will feel so they are more likely to go against social norms, such as aggression. This is because there is less fear of getting caught and a reduced sense of guilt.
Underlying assumption;
Being in a crowd = Deindividuation = Aggressive
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