Changing places Sheringham

  • Created by: barry
  • Created on: 30-05-18 16:57



  • Place- The coming together of people, ideas, wealth and information and not just a location. This gives places meaning to inviduals and communitys.
  • Location- Where a place is on a map
  • Locale- A setting within a place where something happens such as a park, workplace, home
  • Sense of place- How we feel about a place or our attachment to a place. We develop this through experiance and knowledge of a place.
  • Preception of place- How we veiw a place, we develop this largely through media repersenttion of a place
  • Experianced place- A place that we have visited so we have interacted with.
  • Media place- A plae which we have only seen or heard about or read about through media sources such as TV, radio and internet
  • Place repersenatation- repersentation is about how a place is portrayed. A place can be repersenterd through word of mouth , TV, newspaper, social media, music etc
  • Place rebranding-  This menas that marketing and PR companies employed to get rid of a megative preception of a place. Its aim is toattract new ecnomic activities and wealth. 
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Definitions 2

  • Localism- An affection for a local place. Historically this is the strongest form of idenity as people know more about their local place.
  • Insider- Someone from within the place, they feel safe and secure within that place
  • Outsider- Someone from somwhere else. They feel out of place within the same place- feel excluded
  • Endogenous- Are factors who orginate internally-  inside. They include nature, ecnomic and demographic characterisitics.
  • Exogenous- Are factors who orginate externally- outside. They involve flows of capital, ideas, people and recources.
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Meaning and representation

People feel about Sheringham- sense of place

Sheringham High School:

  • Students at Sheringham High School did a questionare which helped us get a better understanding of life in Sheringham from an insider:
    • Students feel as if there is nothing to do 
    • Students agree that there is little city life experiance
    • It is evident that age has played a significant role in how these students percive Sheringham, and have thier attachment to. 

Artist Brian Lewis:

  • Brian Lewis picture of Sheringham gives a impression that it is a holiday destination, aswell as a having a closely knitted community. And the painting of the train staion gives an impression that Sheringham is a well known busy place. These pictures only show one side of Sheirngham as it fails to show the High street and local shops. 
  • Brian Lewis said in his interveiw- "I leave the grey days and agnst for others"- This as a result gives outsiders a false preception
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Endogenous sources

Quantitative sources used:

  • OS map 1;25,000- This enabeld me to look at the physical features of Sheringham with a detailed key. However, the map does not show the change in S,E,D change. Thsi is where qualitative datat would be more useful.
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Endogenous sources 2

Qualitative data sources:

  • Demographic data census 2011- 
    • 95% of the population identify themseleves as white britsh
    • 89% of  the population identify themseleves as bron in the U.K
    • Sheringham has a relatively high mean age of 50.8 years 
    • 40% of the population are 65+ in age
  • Social data census 2011-
    • Above the natural average for those with no qualiffications
    • Below 20% of the population have higher degree- PHD etc.
  • Economic data cencus 2011-
    • 40% of people are ecnomically active 
    • 30% do not own a vechile
  • Town market report-
    • 10% of the store in Sheringham are chainstores show how local the town is.
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Exogenous factors

  • Flow of people (Tourism):
    • Sheringham had a huge fishing industry in the 1880s however this declined ove the years.
    • In 1880- 275 boats. In 1985- 15 boats
    • Now the main industry is the tourist industry the flow of people and money has created 10,000 jobs and the industry is worthover £500 million annually.
  • Flow of money and recources (Tesco):
    • Since 1996 Tesco has been battling to open a supermarket in Sheringham and in 2010 they won. The flow of money and recoureces has shaped Sheringham
    • Positive: creating 150 jobs, more accesiable for those who have to go cromer Sainsburys, Increase variety if goods within sheringham, usage of car park has decreased concgestion in Sheringham high streets.
    • Negative: some  resedents belive sheringham is changeing and loosing its local town feeling and is turning into a clone town, local buisness potentially loose buisness, more cars coming into Sheringham causing traffic and will lead to polloution
  • Exogenoous international EU:
    • The sisherman concrete slop at sheringham sea front, was a £138,000 project
    • The money form the EU paid for 60% and 40% was paid by the Norfolk council.
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Leicester endogenous

  • Location- East Midlands, leicester
  • Physical geography- flat and in a flood plain allowed the city to grow and develop outwards

Leicesters past developement leading to socail change

  • Introduction of the railway in the 1890s on London road allowed castle ward to expand as an area- more people could commute to places further away allowing them to live in castle ward.
  • Indroduction of the tramlines in 1904 on main routes of London road, Welford road and Claredon Park road. This enhanced the growtn of Claredon park and created more new communitiesas more people were able to work further away- allowed clardon to develop with new houses.
  • In 1980s Claredon Park became studentfied as the university expanded and attracted more students. This caused many of the victoria villas to be refurbished and divided into smaller flats for students- changeing the look of the area. It has resulted in overflowin bins, noisy students. Also, restraunts and cafes have sprung on Queens road to cater for these students.
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Leicester endogenous 2

Past economic change that has shaped Leicester

  • Clothing, hoisery, boots, shoe and engineering factories built to the east of Rutland street. These buildings have remained intact but because of the foreign competition in the 1970s led to the area being run down- however, some buildings have been redeveloped eg. "Makers hosiery factory" which made gloves and has now been refurbished and is occupied by artist and designer studios. 


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Leicester lived experiances

Lived Experiances

  • Male White 75 yrs old
    • During the 1940s and 1950s tramlines were present which ran through claredon park, welford road and london road
    • There were no cars and many local stores eg. chemist, butchers and corner shop
    • Many people worked nearby with engineering factories and small warehouses
    • The area of freemans common was all alotments and had no warehouses like it did today
    • The city centre was not pedestrianused like today and there was traffic on every street also there were no MNC like there is today.
  • Female White 20 yrs old
    • Claredon park is great area for students but horrible for those who are not. 
    • All services are nearby eg. Sainsburys, libary eyc. 
    • The area is also very green and not industralised or rundown
    • Overall, the area is freindly, safe and quiet
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Leicester exogenous

Present economic change due to shifiting flow of money and people and ideas:

  • Hammersons- a MNC in Europe, invested in Leicester for the creation of Highcross in 2008 which has 140 retail shops, restraunts. The shoping centre has regenerated Castle Ward as it drawn in customers back from Fosse Park.
    • The evidence of this is the annual 17.5 million footfall. And this has created hundreds of new jobs in the retail outlet from shopping assisatnts to store managers both full time and part time. 
    • However, this has lead to closure of local shops like Fenwicks who could not compete with the likes of John Lewis . But you could argue that Highcross has attracted more customers who would shop at these local store- being benaficial to them. Multiplieer effecthas been created for the area and quality of life has seen a signifucant boost with better facilities. 
  • Present flow of investment- IBM has located its only UK device centre on New walk and created 300 jobs for thos with technolagy skills


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Leicester exogenous 2

Past cultural change due to shifiting flows of people:

  • In 1940s indians arrived to Leicester, aswell as carribeans whom were given a free rideby HMS Windrush to the UKas we requireed workers to rebuild the country. WIth these people came there cultures brought change evident by indian restrraunts, and festivals like divali.

Social change due to to shifting flow of money people recources and ideas

  • IBM employing young graduates has led to social segregation between young and old
  • Social segregation between those who can not afford to shop in Highcross
  • Huge issues for the visulally impaired as there are not direct facilities for them
  • Social inequality increases as more residents feel that not enough money is being spent on the neighborhood. 
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Leicester media repersentation


  • The BBC and Sky coverage of Richard 3 buiral and the LCFC paraden gave a possible preception to outsiders. The broadcast showed Leicester as a multicultural proud city os its history and culture.
  • However, it coud be argued that this is only show one side of Leicester and its only cover 2 days of the year- this will give a false preception to those of insiders. 


  • The photographs shows the city centre and Haymarket. This was done to attract outsiders to visit the city centre- this repersentation is not reliable as therre is an agenda behind it.
  • Also, the photos were taken in sunny calm weather to give the impression that the weather is always good. Also, the photographs only show the CBD and not the rest o CW.

Advertising from buisnesses

  • Leicester attractions such as the Curve theatre and Highcross shopping centre are shown to try and ecourage vistiors, however fails to show run down areas- very bias. 
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Leicester rebranding

Richard III centre

  • £20.4 million grant given by the EU and goverment has been used to build a information centre and alllowed Leicester to capitalise on the findings of the body. 
  • Leicesters rebranded itself as a historic city- which tourist from far as Canada and New Zealand come to visit.

Curve and cultural district

  • The EU money and local enterprise partnership ennabled the developement of the cultural quarters which also has the Curve theartre constructed in 2011.
  • This and Athena replaced the run down area that was the result of industralsation- an hoisery factory
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