a person who comes to cumbria for the day and returns home or to another place where they are staying. these do not use accommodation in the area.
a group of people taking a holiday together. could be family or people in a group tour.
A regional tourism organisation- a public/provate partnership to support and promote:
runs support services and courses
how much is spent by a person taking a holiday in the region. worked out as an average by individual or by group. in this case study, it is done by the day.
data in this format allows you to compare how much is sent by different groups and to comment on it.