Any behaviour that does not follow accepted social patterns or rules. If a person does not adhere to these rules then they can be seen as abnormal.
There are implicit norms (unwritten rules within a social group, for example, having to wear clothes in public), and explicit norms (which are written as law, for example, you cannot murder someone).
Strengths:
- Looks at the impact of an individual's behaviour upon other people.
- For the greater good of society.
Limitations:
- Subjective
- Subject to abuse
- Social norms change over time.
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