Majority influence is the idea that the majority opinion will cause you to change your own- shown in Asch's (1955) conformity test- there are three types of conformity- compliance, identification and internalisation.
Informational Social Influence the need to be right- assumes that if most people share that view it must be right
Normative Social Influence need to be liked- people fear rejection, conform with the majority so that they like them, happens in groups of strangers (juries)
Smith and Mackie (1995) said there are three ways in which majority influence is significant:
1. deeper discussions- because there are more people with the same opinion it is focussed on more meaning that the majority go into depth
2. varied opinions- more interpretations of the same opinion, will persuade minority because the belief is being reinforced
3. greater confidence- knowing that most people in the group agree with their opinion makes the majority members more confident
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