Stasser & Stewart (1992) - info given to majority of people discussed in a lot more depth than that only given to one person, even if told to discuss all
McLachlan (1986) - stated majority group members were more confident, logical and intelligent - helps sway minority
Minority group can also sway opinion of majority - make them question opinion
Nemeth (1917) - showed single individual could make jury undermine general consensus
Moscovivi et al (1969) - individuals can change majority when they have long deliberation period
Need to be consisence in their opinion and willing to discuss why they disagree with majoirity
Attribution theory explains social influence - because taking unpopular stand we attribute their belifs to internal, dispositional causes - big effect on us
However, Wood et al (1994) - minority of 1 isn't effevive - can be easily dismissed as eccentric but increasing numbers can't be ignored
Flexibility valued in minority influence and exerts influence on the majority as seen by Nemeth and Brilmayer (1987)
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