DC01

James Dyson invented the first Vacuum which didnt use a Vacuum bag and was iconic design.

SPUR; Symbolic, Provence, Unique, Rensoance 

1. Symbolic: This means that the product can represent a movement. The Dyson vacuum was the frist of its kind of revoluionise the bagless vacuum movement and chnaged the industy forever; the product can represent a movement,fashion, ideals, princeables and design beliefs 

2. Provenence: This means that it has a stong history and changes the lives of people using it. The dyson vacuum meant less work cleaning, better ergonomics, and saved money for people using it. 

3. Unique: This means that the product was the first of its kind and since its release has been the new standard. Dysons hover revolutionised the industry and after that no one bought vacuum bags. The technology has since then been copied.

4. Resonance: People remember it, evokes passion, and people still use it today. The Duel Cyclone technolgy is still used in modern day vacuums and the only difference is minor improvements with new technology. It is still the standard vacuum and no vacuums use bags. It inspired new technolgys which expanded the dyson insustry into hair dryers and 100% hygineic hand dryers.