customer service


what is it?

customer refers to any help, advice and support provided by a business to its customers.

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why provide good customer service?

  • gives advantage over competitors
  • its easier to retain customers that to draw in new ones
  • affect the reputation of the business
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what happens if customer service is poor?

  • businesses over promise and normally dont deliver
  • this usually leads to complaints, loss in trust and customers are unlikely to return
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impact of good customer service

  • customer loyalty and word of mouth recommendations are a sign that customer service is very good.
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