Creativity is defined as the tendency to generate or recognise ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.
Often viewed as qualitatively different - people can be creative or non-creative. Also, people can work in creative or non-creative domains and professions.
Creativity as a process (Wallas, 1926): Preparation -> incubation -> illumination -> verification
Sternberg: Creativity is a combination of intellectual skills, knowledge, thinking styles, motivation, personality and environment. Creativity involves the creation of an original and useful product
Amabile: A product or response is creative to the extent that appropriate observers independently agree it is creative
Rhodes (1961) Four P Model: Product, Process, Person, Press
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