Naturalistic- When the research takes place where the target behaviour would normally occur (natural).
- One advantage is that it has high external validity, this is because it takes place in a setting that can be replicated across the world such as at a park, this gives it could generalisabillity.
- One disadvantage is that the researcher has less control over vairables such as the EVs, this means the internal validity of the research is questionable.
Controlled- When some of the vairables usually EVs are manipulated.
- One advantage of controlled observations is that results can be externally validated, because of more standardised procedures that allow other researchers to replicate.
- One disadvantage is that external validity can be low, the behaviour may be as a result of the setting and therefore is not of result of natural behaviour.
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