Opinion polls suggested Labour would win, socia/economic reforms would be key issues, National/Conservatist governments associated w/ unemployment + depression, by 1948 looked like opposition again, Labour majority in 1950 was only 5
Reorganisation -
Disintegration during inter-war years1945 election campaign run poorly
Party was reconstructed with party list members etc
In 1947, basic operations restored
Lord Woolton appointed as party chairman
Membership/fundraising drive initiated by Woolton, membership of 3 mil by 50s, attained sponsorships from industry/wealthy patrons. This money allowed Woolton to expand staff
Party portrayed a more youthful/democratic image -> the Young Conservative Movement became popular
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