Conformity-A change in a persons behaviour or opinions which is a result of group pressure
Factors affecting conformity
Group size: As the group size increases a larger incorrect majority in higher levels of conformity but with smaller groups conformity drops
anonymity:when people are able to write their answers conformity levels are reduced because peoples veiws are private and dont need to worry about what others thought
The need to be right: When we are in a situation where we are unsure whether the answer is correct, we will do what others so and assume they are right
The need to be liked: When we have a stong desire to be accepted by the rest of the group we are more likley to say or do what makes us popular within the group
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