Conformity: Types and Explanations

Internalisation

Genuinely accepts social and group norms.

Identification

We identify and want to join a group so pubicly change our behaviour even if we dont personally agree.

Compliance

Going along with others pubicly but not believing in it privately.

Informational Social Influence

Going along with the majority because you think they have more information than you.

Normative Social Influence

Going along with the majority to fit in and not appear foolish.

Advantages

Research Support.

Disadvantages

Individual Differences.

'Two Process' Approach is simplified.