Conformity - Asch's study

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Procedure

  • 123 American male undergraduates
  • All participants studied with 6-8 confederates
  • PPs told they were in an experiment to compare lines
  • Showed participants two white cards, one with a standard line on it and the other with three lines on to compare to the standard line.The answer was obvious
  • All confederates were instructed to give the same wrong answer after answering the first few correctly
  • 18 trials in total - 12 were critical
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Findings

  • PPs gave the wrong answer 37% of the time
  • 25% of pps never conformed at all
  • 75% conformed at least once
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