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Naomi Wolf

Claims that women are to achieve an intrinsically unattainable standard that is used to punish women physically and psychologically because they cant achieve the standardised 'Beauty Myth'

'Beauty is a Currency like the gold standard. Like any economy, it is determined by politics and in the modern agein the west, its the last, best belief system that keeps male domination in tact.'

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Angela McRobbie

Women encouraged to be assertive, confident, and supportive of each other. Products of popular culture encourage women to look critically at themselves.
Products of popular culture encourage women to look criticlly at themselves.

'Her ruthlessly individualistic outlook must be retained in case she needs to fight to keep him.'

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Catherine Hakim

Coined the phrase '****** capital' which combines beauty, sex appeal, liveliness, an talent for dresing well, charm, social skills, and sexual competence.

'Men especially are ruthless at exploiting their every asset and are all richer as a result'

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Laura Mulvey

Male gaze - in the media, the male gaze occurs when the audience is put in the perspective of a heterosexual male. A scene may focus on the curves of a womans body putting you the viewer in the eyes of a male.

'The paradox of phallocentrismin alll its manifestations is that it depends on the image of a castrated woman to give order and meaning to the world. An idea of woman stands as a lynch pin to the system: it is her lack that produces the phallus as a symbolic presence, it is her desire to make good the lack that the phallus signifies.'

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