Commercialism of Sport

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Created by: Kiki B
Created on: 15-10-18 17:08

Commercialism of Sport

Sponsorship:

Money increases
Helps develop grassroots
Links company to sport and wellbeing.
Minority sports = little funding
Company could advertise smoking or alcohol.

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Commercialism of Sport

Media:

Raises profile = encourages participation
Creates role models.
Too much of one sport showed
People watch not play
Change traditional times.

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Commercialism of Sport

Commercialism

Golden Triangle

Sport Media

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Commercialism of Sport

Key Words:

Commercialism: use of sport to make profit

Sponsorship: Pays team to get good publicity.

Media: Mass communication.

Globalisation: Expanding internationally.

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Comments

nathogkilres65

Report Tue 17th May, 2022 @ 11:46

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