Commercialism of Sport

  • Created by: Kiki B
  • Created on: 15-10-18 17:08

Commercialism of Sport

Sponsorship: 

  • Money increases 
  • Helps develop grassroots
  • Links company to sport and wellbeing.
  • Minority sports = little funding 
  • Company could advertise smoking or alcohol.
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Commercialism of Sport

Media: 

  • Raises profile = encourages participation 
  • Creates role models. 
  • Too much of one sport showed
  • People watch not play
  • Change traditional times.
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Commercialism of Sport

                                                               Commercialism

                                                              Golden Triangle

                                Sport                                                                       Media

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Commercialism of Sport

Key Words: 

Commercialism: use of sport to make profit 

Sponsorship: Pays team to get good publicity. 

Media: Mass communication.

Globalisation: Expanding internationally.

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