Commercialisation + The Media

Growing public interest + spectatorship - growth in spectatorship attracts money to sport

More media intrest - events televised so sponsors more intereted

Professionalisation - sporting professionals likely to attract sponsorship from commercial organisation

Advertising - sports present opportunities to sell goods + used as billboard to promote sport + business

Sponsorship - leads to increased publicity + sales for sponsor in exchange for equipment/financial support

Impacts on individual sports:

• + sports promote themselves, attracting more participants/spectators
• + money can be put into facilities + development
• - less popular sports attract less spnsorship so left behind
• - female/disabled events miss out on commercial investment

Impacts on society:

• + sponsorship supports ideal that everyone has equal chance by supporting competitions
• - reflects sociatle bias with some people more marketable than others

Impacts on performers:

• + can recieve kit + equipment from companies to promote products
• + commercial organisations can find athletes accomodation +travel
• + can spend more time training + competing instead of working
• - additional pressure to keep sponsors (can lead to deviance)
• - could provide distraction by taking away time for promotion
• - could lose control over career if sponsors demand they enter specific tournaments

Impacts on spectators:

• + commercially supported event can provide more exciting spectacle with more entertainment
• + giant screens + replays provide more info
• + more competitions increase accesibility for more spectators
• - advertisement can take priorities over sporting action
• - advertisement may spoil enjoyment
• - spectators may not agree with ethics of companies e.g. alcohol/betting
• - increases cost

Coverage of sport:

• television - terrestrial, satellite + pay per view
• printed press - newspapers + magazines
• radio - local, national + dedicated sports stations
• internet
• social media
• cinema

Reasons for changes since 1980's:

• media coverage different with male sports presenters and little coverage of female sports
• football hooliganism rife + resulted in negative reports
• introduction of satellite TV in 1990's e.g. Sky Sports
• media coverage more easily accessible + global
• many different sport accessible

+ Helps raise profile of performer

+ Helps develop performers career

+ Raises profile of sport - boost participation

+ Increases financial revenue

+ Can give coverage for minority + disability sports e.g. paralympics

+ Increases number of people watching

+ Rules influenced to make sports more accessible

+ Sports avaliable from all over the world 24/7

- Promote sensational news + negative aspects of sport

- Cost of subscription high

Interdependance + influences of sport, sponsorship + media on each other

Sport viewed as commodity by commercial organisations

Media help promote sport + it's commercial partners