key factor in the development of addiction problems
involves weighing up the importance of social and physical factors and personal goals when planning addictive behaviour
addictive behaviours are thought to occur more in those who place more reliance on external structures (e.g. drugs) to maintain balance between physical and psychological needs
people who engage in self destructive behaviours have impaired control of their own actions because they have faulty ways of weighing things up
Ainslie- people are able to consider future and present consequences, they just attach different significance to them and place too much emplasis on the present rewards
Herrnstein and prelec- this is called cognitive myopia or short sightedness
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