- A lot of studies are carried out in laboratory settings- Loftus and Palmer- participants expected something to happen so concentrated more than would do in real life, because they knew it was an experiment could show demand characteristics.
- Collects mainly quantitative data, compared to qualitative data, which does not provide in depth explanations and reasons for results - Savage Rumbaugh - researchers concluded that pygmy chimpanzees can spontaneously acquire human language, this was through quantitative data, but doesn't tell us why and how they can acquire human language.
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