Coca Cola vs Pepsi Speech Prompts

• both founded by chemists
• Coke - 'accidentaly' invented in 1886 by John Pemberton.
  • trying to create a syrup
• Pepsi - Caleb Bradham in New Bern. Called it Brad's Drink
  • renamed it pepsi, becuase he thought it helped with dyspepsia
• Pepsi never had alcohol in it
• Coke did originally contain alcohol and cannabis

• pepsi sweeter, citrusy lemon flavour
• coke smoother but has a slightly bitter aftertaste
• flavours are tasted on different parts of the tongue
• i did some field testing

• tested  a wide range of people
• pepsi won but only by a small margin
• some people tried to guess but got it wrong

• person wlaking down the street analogy
• coke has always been prolific
• father christmas
• pepsi comparing their drink
• anything you can do
• christmas
• target audience
• pepsi appeals to  a younger generation

• huge mistakes
• new coke
• Even Fidel Castro, a longtime Coca-Cola drinker, contributed to the backlash, calling New Coke a sign of American capitalist decadence.

• pump money into huge campaigns to make their drink seem more eco friendly
•  no one actually wins
• both use same processes to produce and can their drinks

in my opinion.... results show......clearer defined strategy....