Finance, membership,the nature of the cause and methods used, status, media, public debate and policy information.
- without money a pressure group is unlikly to succeed
- the more members the more powerful
- if the nature of cause is an unpopular one or the methods used by groups are not approved of by the public then faliure is likely.
-if the group becomes a insider group then it will be more effective and influential
- role of media vital
- all pressure groups will research and present reputable, reliable, up-to-date info to advocate their cause. if miss leading info was given out they would be found out and would lose support/credibility.
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