China: a new tourism destination and generating country (outbound tourism)

• Chinese outbound tourism has increased rapidly over the last decade
• 31 million chinese travelled abaord in 2005
• World Tourism Organisation assumed China will be the fourth largest source of outbound tourists at 2020

Reason for the increase:

• rising disposable incomes
• longer holidays
• increasing interest in overseas travel
• relaxed political restrictions- the Chinese government has now given 129 countries Approved Destination Status
• advertising/ promotions by ADS coutries anxious to secure their market share of Chinese tourists
• greater availability of travel products and services throught China
• greater availability of travel products and services throughout China

China's economy:

• China's economy over last 20 years has been the main factor of the increase in Chinese foreign tourism
• peopl are able to save more and to spend more on their homes, clothes, food, drink and transport
• also able to spend more on tourism
• 

There is a really strong link between rising disposable incomes and the demand for tourism

Regulation

• There is government regulations prevented people travlling aboard before in China
• breakthrough came in 1983, allowed people to organise trops to visit friends or relatives in Hong Kong
• then later on people are allowed to travel to differnt countries
• it allowed more scope for foreign direct investment
• middle class expands incomes rise, Chinese travel tastes have moved up the value chian
• afford higher priced holidays in more exotic locations

• The number of fourgein visitors to China reached 22 million in 2006
• UNWTO predicts that China will become the world's most visited destination by 2020
• The 2008 Olympics Games in Beijing and the 2010 World Expo in Shanghai will be improtant boosts to tourism in China, which has the advatage of a wide variety of destinations within the country

• The world travel and tourism council estimates that 16.6 million people , 2.1 per cen of total employment, are employed in the travel and tourism industry
• Chinese people to spend more on tourism because of higher incomes
• spending has stimulated further economic growth
• Beijing is China's top tourist destination
• it contriutes 8 per cent to the city's GDP