Renewable raw materials - using them whenever
Saving energy - use as little energy as possible, get it from renewable sources
High atom economy - use methods with high atom economy so there is little waste
Catalysts - develop better catalysts to carry out reactions at lower temperatures and pressures
Toxic materials and solvents - avoid using them if possible, ensure no undesirable products are released into environment
Biodegradable products - make products that are biodegradable at their end of their lives
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