Cost Based Pricing (cost plus)
Work out the cost of making each item and then add on a % mark up to allow for a profit.
compatition based pricing
price is based on a consideration of thier rivals.
look at what the competition charges and beat it to get more people to buy your product or service.
customer value pricing - charge what people think it is worth.
penetration pricing - start low to gain custom and then put price up later.
skimming - start high to get rich customers (or those deperate to buy) pay a higher price and then drop the price to get others to buy (only works for a new, unique products without direct competition.)
loss leader - low price to attract customers to buy other items.
price discrimination - different prices to different/groups of buyers (only really suitable for services)
discounts and sales
psycological pricing - 'fool' the customers e.g. £0.99