Business Studies - Marketing

revision for the marketing segment of the AQA specification for GCSE Business Studies

HideShow resource information
  • Created by: Joanna
  • Created on: 18-02-09 12:42

Channels of Distribution

Producer -> Consumer

Producer -> Retailer -> Consumer

Producer -> Wholesaler -> Retailer -> Consumer

Producer -> Agent -> Wholesaler -> Retailer -> Consumer

1 of 3

Above the Line Promotion

  • Sales Promotion
    • price reduction
    • competitions
    • point of sale displays
    • demonstrations
    • free samples
    • gifts
  • Personal Selling
  • Public Relations
  • Customer Service
    • providing information
    • giving advice
    • exchanging goods
    • free delivery of goods
    • providing credit facilities
2 of 3

Below the Line Promotion (Advertising)

  • Types of Advertising
    • Persuasive
    • Informative
  • Media Used
    • cinemas
    • television
    • magazines
    • posters
    • billboards
    • newspapers
    • radio
    • leaflets
    • internet
3 of 3

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »