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  • Created by: Bethany
  • Created on: 12-06-13 20:23

Google - Their culture and influences on it

Culture:

  • Entrepreneurial
  • Creative and innovative (20% of time given to new ideas)
  • Hands-on
  • Informal
  • "Can be serious without a suit"
  • Informal corporate slogan - don't be evil

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Influences on the culture:

  • Providing a service
  • Young company
  • Global locations
  • Type of employees - diverse range
  • Competition
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Toyota

Culture:

  • Autocratic
  • Innovative
  • Formal
  • Encourage teamwork
  • Speed/efficiency

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Influences on the culture:

  • Japenese culture influences
  • Manufacturing company
  • Education seen as important
  • More competitors
  • Economic environment - harder to create products cheapily 
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Differences in the culture of Google and Toyota

  • Toyota have time and cost contraints
  • Google have informed culture
  • Google is a service
  • Google looks after needs of employees more
  • Google is democratic, Toyota is autocratic
  • Google can only focus on product innovation
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Why are there cultural differences

  • Ones a product, ones a service
  • From different countries
  • Visions of owners
  • Age of the company
  • May have different experience with problems
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