Specific-clear and easily understood.
Mesureable-quantifiable e.g.30% increase in the next 3 years.
Achivevable- with the resources you have.
Realsitic- achivable. unreaistic targets will demotivate workers.
Time bound-has a specific time scale,e.g.5 years.
mission statement-a qualitive statement of an organisations aims which descirbe the general purpose of the organisation.
coca colas mission- to refresh the world in mind, body and spirit and to inspire momments of optimisum.
cooporate aims-the long term statement of what the business intededs to achive.
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