1. The airwaves belong to the public, and those using them must do so in the public interest
2. Broadcasting is central to daily life and should serve a range of needs and tastes
3. Commercial interests should not compromise the broadcaster’s output.
Two ways of doing this: Set up a public company (BBC) funded by the public, or lease the airwaves to commercial companies but ask for PSB commitments in return through regulation (ITV, Channel 4)
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