1945 gained 10% more of the vote,increased it's support by 3.5 million and won 393 seats.
had an attractive image
1945 imbalance in the electoral system had worked in Labour's favour
Labours war time ministers had gained respect of the electorarte.
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CONSERVATIVES HANDICAPS
Had not understood the needs of ordinary people.
Churchills inhability to carry out his wartime popularity into peacetime. He was unable to convince the British people that he could be relied upon as a domestic politian.
Inhability of Conservative polititans to manage the economy
Appeasement policy failed to prevent the war occuring.
The conservative goverments ill judged and unconvincing campaign.
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LEADING MEMBERS OF ATLEES GOVERMENT
ERNEST BEVIN
Foreign Secretary between 1945-1950
Pro-American and anti-Soviet
STAFFORD CRIPPS
Pro-Communist
Minister of Aircraft production between1942 and 1945
Sent to India in1942 and 1946 to help prepre india for Independance
Chancellor of the Exchequer during the peiod of auesterity after 1947
HERBERT MORRISION
Home secretary thropughout war
running fued with Aneurin Bevin
Deputy Primeministert bewteen 1945 and 1951
Foreign Secretary 1951
Deputy leader of the party 1951 and 1955
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LEADING MEMBERS OF ATLEES GOVERMENT
HUGH DALTON
Minister of Economic Warfare
Presisent of the Board of Trade under Churchill.
Had to resign as Chancellor of the Exchequer after incautiously leaking some of his budget plans.
ANEURIN BEVAN
Dominant figure on the Left of the Labour Party in Atlees time
His greatest achievement was creation of the NHS which came into operation in 1948.
He was defeated for the leadership of the party after Atlees retirement by Hugh Gaitskell
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CELMENT ATLEE
Born 1833 into a middle class family n London
studied law at OXfrd
served as an officer in WW1
1935-55 - Leader of Labour Party.
Deputy Prime minister in churchills wartimecoalition goverment
145-51- Prime Minister
1955- retired as Prime Minister and went to the House of Lords.
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