A: to investigate patients' responses when their brain was electrically stimulated
M: Montreal procedure (epilepsy patients conscious on operating table) - specific neurons electrically stimulated - record patient's response
R: visual cortex stim - see colours/shadows/outlines of images. somatosensory area stim - tingling/touch sensation/false movement. temporal lobe stim - deja vu (sense of having the experience before) or describing past events as if they were being relived (e.g boy heard his mother tell him his coat was on backwards)
C: temporal lobe stores memories of past events in terms of the experience & meaning of it to the person. interpretive cortex stores feelings.
E: + reliable - there is recordings of ppts voices confirming the results. + met ethical guidelines so we know ppts were safe in experiment. - results cannot be generalised to people that do not have epilepsy as all ppts had the condition
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