Key Principles: People learn by observation and imitation of others' behaviour.
Reciprocal Determinism: People influence others and are influenced by others.
Attention: Cognitive processes that selectively focuses on one thing at a time.
Retention: Holding a piece of information in memory for a period of time.
Reproduction: Ability to replicate behaviour that was observed.
Motivation: Reasons that make us want to behave in a particular way.
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