- Conditioning: a pleasurable response is replaced with something unpleasant to stop a specific behaviour e.g. a drug to make you vomit, electric shocks, unpleasant substance under finger nails to stop nail biting.
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For example: (with alcohol addiction)
UCS (drug- antabuse)------------------------------------------------------------------UCR (Vomiting)
UCS (drug) + NS (alcohol)---------------------------------------------UCR (unpleasant feeling accompanied by vomiting)
CS (alcohol)-----------------------------------------------------------------CR (unpleasant feeling)
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