Asch (1955) Opinions and Social Pressure

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  • Created by: Issy
  • Created on: 12-04-11 16:35

Aims

  • In ambiguous situations, look to others for help determine our behaviour and attitudes eg knowing which knife to use in posh restaurant
  • Clear right answer, will people still be influenced by others behaviour
  • Asch aimed to investigate effects of group pressure on individuals in unambiguous situation
  • Wanted to find out if, when confronted with obvious incorrect answer would individuals conform or give independent response
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