The social approach assumes that people live within a culture and society and that their behaviour is affected by their experiences within a society, where they are members of certain groups, e.g., a child is a girl or boy, a sister or brother, a daughter or son, a friend, a pupil at a school. may be a member of a club.
Social identity theory suggests that by identifying oneself as being a member of a group, a person can become prejudiced against other members of another rival group. Groups are prejudiced against each other, members of a peer group copy one another and crowds can become unruly. Prejudice, peer group pressure and crowd behaviour are studied within the social approach.
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