In the film business, the term "distribution" refers to the arketing and circulation of movies in cinemas and home viewing (DVD, Download, TV etc)
Because of the enormous amount of cost in money and time involved in distribution, a distributor must feel confident that they will make a sufficient return on their investment.
Having the backing of a major film studio, cast or director is bound to boost the chances ofsecuring a good distribution deal.
Independent filmakers often use film festivals as an opportunity to get the attention of distributors
A film distributor is often an independent company, subsidiary company or on occasions an individual; who acts as a final agent between the film production company and exhibitor, to the end of securing placement of the producer's film on the exhibitor's screen.
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Film distribution
A distributor will try to determine the best strategy for opening the movie. There are several factors to consider:
Studio
Target Audience
Star power
Buzz
Season
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Media Terms
Vertical intergration - is where the three stages; producing, distribution and exhibition are seen as part of the same larger process, under the control of one company.
Viral marketing - different forms of electronic word-of-mouth via the internet, email and mobile phones.
Media conglomerate - describes companies that own large numbers of companies in various mass media such as television, radio, publishing, movies and the Internet.
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