Ambitious: "There's a good chance of a knighthood"
Business-minded: "For lower costs and higher prices"
Selfish: "A man has to make his own way"
Anxious: "There'll be a public scandal - unless we're lucky"
Theme - Social Responsibility:
Birling dismisses the idea of social responsibility. He calls people like Goole "cranks"
Theme - Social Class:
Birling is a wealthy businessman, but it was more prestigious to come from an "old country family" like the Crofts, that had land, inherited wealth and titles (e.g. 'Lady', 'Lord')
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