Aims of health promotion campaigns

• Raise awareness or educate
• Prevent ill health 
• Improve fitness levels
• To educate about the importance of e.g. regular exercise. 
• Aims are long term and general statements of achievement. 
• Objectives are how we are going to meet or fulfil our aims. 

Objectives must be SMART: 

• Specific 
• Measurable
• Achievable 
• Realistic 
• Time bound