Aims, Objectives and SMART Objectives of Coca-Cola

HideShow resource information

Aim of Coca Cola

Coca- colas long term vision was to double their revenues by 2020 and foucs on 6 of the following key aspects:

People

Producvtivyy

Planet

Portfolio

Profit

Partners

1 of 4

Objectives of Coca Cola

Some of the main objectives of coca cola were to:

Focus on environment friendly bottling production and enforce sustainablitly.

Continue to diversify its portfolio through innovations and partnerships, keeping consumers demands in mind.

Increase annual operating income from 6% to 8% in order to double revenue by 2020.

Increase profit by cutting down costs through [roductive and efficient production facilities.

2 of 4

Mission Statment of Coca Cola

The mission statement that coca cola gives is as follows:

To refresh the world in mind, body and spirit. To inspire moments of optimism through our brands and actions and to create valye and make a difference everywhere we enage.

3 of 4

Linking SMART Objectives to Coca Cola

Specific - Double their revenue by 2020.

Measurable - They are measure their annual revenue in hope that it would improve.

Achievable - They are achievable because it allows a reason for employees to be motivated and know the result impress customers.

Realistic - Their aims help 6 key areas, incorporating their partners, customers and employees.

Time-Bound - Their vision is to be completed by 2020.

4 of 4

Comments

No comments have yet been made

Similar Applied Business resources:

See all Applied Business resources »See all Business Aims, Objectives and Organisation resources »