- Created by: Mollie Allen
- Created on: 11-03-15 09:47
Aim of Coca Cola
Coca- colas long term vision was to double their revenues by 2020 and foucs on 6 of the following key aspects:
Objectives of Coca Cola
Some of the main objectives of coca cola were to:
Focus on environment friendly bottling production and enforce sustainablitly.
Continue to diversify its portfolio through innovations and partnerships, keeping consumers demands in mind.
Increase annual operating income from 6% to 8% in order to double revenue by 2020.
Increase profit by cutting down costs through [roductive and efficient production facilities.
Mission Statment of Coca Cola
The mission statement that coca cola gives is as follows:
To refresh the world in mind, body and spirit. To inspire moments of optimism through our brands and actions and to create valye and make a difference everywhere we enage.
Linking SMART Objectives to Coca Cola
Specific - Double their revenue by 2020.
Measurable - They are measure their annual revenue in hope that it would improve.
Achievable - They are achievable because it allows a reason for employees to be motivated and know the result impress customers.
Realistic - Their aims help 6 key areas, incorporating their partners, customers and employees.
Time-Bound - Their vision is to be completed by 2020.