1. Once a firm has established its aims, it needs to set business objectives.
2. There are different types of objectives. Can be related to - surival, profit, growth, market share, environmental sustainablity, being ethical and customer satisfaction.
3. Objectives more specific than aims - measurable steps on way to aim.
4. Once an objective has been set they act as clear targets for firms to work towards.
5. They cn then be used later to measure whether a firm has been successful or not
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