SOCIAL LEARNING THEORY
DIRECT REINFORCEMENT(OPERANT CONDITIONING)
Behaviour shapeed and maintaied though conssequences.
Rewarded behaviour - learned - repeated
Punished behaviour - ignored - not repeated
Being told off for hitting a child vs. receiving a sweet for hitting the child.
INDIRECT REINFORECEMENT (VICARIOUS REINFORCEMENT)
Modelling through observatio of others leaddd to immitations.Models - parents, peers, siblings, media characters. Most behaviour learned through observing - models aggression rewarded the child repeats
PERCEPTIONS OF CONSEQUENCES DETERMIE BEHAVIOUR
Film shown to 3 - 5 year olds.
COND A. -rewarded fro aggression. COND B. - told off. COND C.- no reward or punishment.
FOUND: children in b were less aggressive on the assumption of being told off if they copy
EVALUATION: question the correaltion of aggresive lay to real life as doesnt involve hitting humans so may act differently - low ecological validy as same amount of harm is inflcited to humans.
Lab experiment - high control(cause and effect) - demand characteristics as doll made for purpose of hitting - threaten internal validity.Easy to replicate - influenced other studies.
Ethics - encourage aggression - long term consequnces.
EVALUATION OF SOCIAL LEARNING THEORY
Explains cultural variations - diff norms and values - anomie shows power if lerarning over bio.
Accout for individual differences - aggressive in certain stuations - perception of consequences- contexxt dependent learning(behaviour in accordancr to environment)
Ignore bio factors - genetics - concordance rates