· In locations where there are a few minority ethnic groups others often rely on the media to understand the different ethnic groups
· Research suggests that the media represents ethnic groups in a stereotypical way or ignored completely.
· Examples, in soap opera asian families often revolves around arranged marriages or afro-caribbean communities are seen as violent and aggressive.
· Jhally (1992) maintains that being ignored and unrepresented or being stereotyped was the feature of ethnic representation in the british media.
· Media’s played a huge role in the creation of hybridity, thisc an be seen by the language used.
· Ali G and programmes sucha as goodness gracious me have played a large prt in the create and of what can be described as a new dialect. Example, hinglish a combination of hindu and English
· Parker and Song (2006)looked at the way Websites were influencing ethnic identities in the Uk. They found that south asian and Chinese ethnic identities were strengthened by the use of websires targeting their ethnic groups, this happened ugh the oganising of social events and forums for discussions.
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