Most businesses gain a better quality of life by being their own boss.
Their aim of their business is to retain independence so they can make all the decisions and not have to work for someone else.
Being self-employed is seen to some people as less stressful than being higher up and earning a larger salary.
Another aim might be to obtain a good reputation for service or quality of the product.
Business will gain more trade as their reputation improves and they will increase their status.
A good reputations leads to more customers and more business and can result in a business on less advertising and promotion.
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