Strong and growing economy - wealth of individual increases and more money for luxuries such as dish washers. These use 3000 litres of water per year, increasing the domestic usage of water.
Personal Hygiene - in the 1950s it was common to have a bath weekly, as many houses did not have a fitted bathroom and often all members of the family would use the water. Now people can bath or shower several times a week. Bathing and showering can be uncommon in rural parts of LICs.
Boom in the number of holidays due to greater wealth - this leads to more pressure on water i.e. Golf is popular in Sweden and it has seen a 92% increase in the number of gold courses built, all of which need a lot of water to make the grass grow. Many have artificial lakes which needed to be constantly topped up. In Cyprus, the local water supply is cut off for several hours during the day so that tourists can use swimming pools. This is because the governments see tourism as an important industry so justify it.
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