Long Term Preferences:
Dunbar and Waynforth (1995): 900 personal ads from a North American paper. Younger partner was important to under 50% of men compared to 25% of women. Physical attractiveness important factor to 44% of men and 22%.
Cross Cultural Preferences:
Buss (1989): Partner preferences in men and women in 33 countries and 5 continents. 16-28 years; men valued young partners and physical attractiveness more than women did. Women value financial capacity of a potential partner; associate with success.
Personal Quality Preferences:
Sprecher (1998): 'Desirable' personality of partner, reciprocal liking and similar attitudes/interests. Same qualities valued in friends.
Homosexual Preferences:
Kenrick et al (1995): Age preferences of heterosexuals and homosexuals and how they resembled each other. 783 singles adverts taken from New York magazines, found similar preferences in straight and gay men. Happy with a partner who was up to 5yrs younger/older when in their 20's. Older the groups were, their preferences moved gradually younger.
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