Packaging and the environment
- Too much packaging is used, but the top two purposes of packaging-to protect & promote.
- 70% of packaging ends in landfill.
Primary packaging- protects the product and gives key information. Secondary packaging- contains actual product, gives detailed information, usually made from card or plastic and has nice graphics on.
The designer should think-what material should it be made of? What eventually happens to the packaging? Easily recycles/reused? Is product over-packaged?
- biodegradeable packaging materials made from potato starch-PaperFoam and PotatoPak, as well as following this waste hierarchy pyramid on the next page:
Waste Hierarchy pyramid
Uses of Packaging
- Stacking and storage, Information, Protect, Preserve and Promote
Nearly everly product is packaged so it's easily stored and stack up on each other.
Overpackaging=too much packaging, underpackaging=too little.
Deceptive packaging: where the package gives a false impression of the product.
- Bar codes:
1. First 2 numbers-shows products' country of origin
2. Next 5 numbers-manufacturer's reference number.
3. Last 5/6 numbers-specific product number.
- RFID tags- Radio frequency identification.
-Microchip combined win an antenna in a compact package, allowing object to be tracked.
-Tag's antenna picks up signals from an RIFD reader or scanner then returns the signal, usually with additional data, like a unique serial number.
Uses of Packaging 2
- it is a legal requirement to inform the customer of the product.
- Ingredients, weights, safety requirements, best before dates, etc.
- Main materials:
- Corrugated cardboard
- Expanded polystyrene
- Bubble wrap.
- Main materials:
- Packaging might be a barrier against air, so an airtight seal would be needed.
- eye-catching graphics, and brand names often have a certain style.
- Material- Advantages - Disadvantages - Uses
- Paper/card - cheap, light, easy to print on - quite weak, not waterproof - games, cereal boxes.
- Thermoplastics - waterproof, light, transparent, complex shapes easily made - least environmentally friendly - drinks, bags, insulation, protection.
- Metals-steel & aluminium - Strong, waterproof - expensive - tin cans, fizzy drinks
- Glass - waterproof, transparent - breaks, expensive - bottles.
- Softwoods like pine- cheap, strong, re-usable - none - pallets
- Engineering materials-plywood- very strong - one-off use - packing cases for transport of machinery