Problems:
- Too much packaging is used, but the top two purposes of packaging-to protect & promote.
- 70% of packaging ends in landfill.
Primary packaging- protects the product and gives key information. Secondary packaging- contains actual product, gives detailed information, usually made from card or plastic and has nice graphics on.
The designer should think-what material should it be made of? What eventually happens to the packaging? Easily recycles/reused? Is product over-packaged?
Solutions-
- biodegradeable packaging materials made from potato starch-PaperFoam and PotatoPak, as well as following this waste hierarchy pyramid on the next page:
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